One Major Impact of New Media Technology for the Building

question 11

Multiple Choice

One major impact of new media technology for the building and maintaining of organization-public relationships is which one of the following?

• A)Loss of media credibility
• B)A switch to printed media
• C)Increased use of the grapevine
• D)Less communication with colleagues
• E)More interactive communication

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Definitions:

Environmental Analysis

The process of evaluating the external factors that can affect an organization's success, such as political, economic, social, and technological factors.

Pollution

The introduction of contaminants into the natural environment, causing adverse change and harm to ecosystems.

Competitive Advantage

The attribute(s) that allows a company to outperform its competitors, providing it with a greater market share or profitability.

Sustainable

The quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance.