When Evaluating Entry into the Large Boston Market, Seattle-Based Starbucks

question 176

Multiple Choice

When evaluating entry into the large Boston market, Seattle-based Starbucks Coffee Company found that Coffee Connection, a well-established local chain, already occupied many prime locations. Starbucks entered the market anyway because it based its decision on:

• A)the nature of good, a customer characteristic variable.
• B)population density, a geographic variable.
• C)number of employees, a geographic variable.
• D)the NAICS code, a demographic variable.

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Definitions:

Mitochondria

Organelles within cells that are responsible for producing energy through the process of oxidative phosphorylation.

Cyanobacteria

Photosynthetic, aquatic microorganisms, also known as blue-green algae, that can produce oxygen during photosynthesis and contribute to the formation of stromatolites.

Lichens

Symbiotic organisms composed of fungi and algae or cyanobacteria, where the fungi provide structure and the algae or bacteria provide photosynthesis.

Toxic Blooms

Rapid growth of algae that produce harmful toxins, affecting water quality and marine life, and can pose risks to humans.