A New Local Coffee Shop Has Noticed That in Town

question 17

Multiple Choice

A new local coffee shop has noticed that in town there is a Tim Horton's, McDonald's, and Starbucks all competing for individual's daily coffee purchase. They conduct a survey of area residents who enter each one of these stores and learn that 85% desire an organic, fair-trade option. As the local coffee shop is just initiating the segmentation and targeting process, what has the local coffee shop just completed?

• A)Recognized a need.
• B)Formed prospective buyers into groups.
• C)Estimated size of the overall market.
• D)Created product groupings.

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Definitions:

Alleles

Different versions of the same gene, situated at the same place on a chromosome, contributing to genetic diversity in organisms.

Alzheimer's Disease

A progressive neurodegenerative disorder characterized by cognitive decline, memory loss, and changes in behavior.

Acetylcholine

A neurotransmitter involved in many functions including muscle movement, heart rate, memory, and the sleep-wake cycle.

Alzheimer's Disease

A progressive neurological disorder that causes memory loss, cognitive impairment, and eventual loss of independent functioning.