At a Hallmark Store You Can Find Several Different Product

question 147

Multiple Choice

At a Hallmark store you can find several different product lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all cards made by Hallmark for sale in its stores and intended to appeal to different target markets. The Shoebox line sells for $0.99, which is a significantly lower price than some of the other Hallmark brands. The Shoebox line is designed to appeal to people on limited budgets. This is an example of ________segmentation.

• A)behaviour
• B)psychographic
• C)demographic
• D)buying situation

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Definitions:

Deep Acting

A technique used in emotional labor where individuals attempt to feel genuinely the emotions that they need to display to others.

Affective Component

The emotional aspect of attitudes, which describes how people feel about something.

Specific Feelings

Distinct emotional responses to certain stimuli, which can be clearly identified and described.

Emotional Dissonance

The conflict or inconsistency between the emotions people feel and the emotions they project or are expected to display.