Unethical Practices of Consumers Are a Serious Concern to Marketers

question 8

Multiple Choice

Unethical practices of consumers are a serious concern to marketers. These practices include all of the following except:

• A)downloading music, movies, and software from the Internet
• B)returning unsuitable merchandise
• C)filing warranty claims after the claim period
• D)providing inaccurate information on credit applications

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Definitions:

Psychoanalytic Theory

A theory of psychology and human behavior which posits that unconscious motives and conflicts shape personality and mental disorders.

Collective Unconscious

According to Jung, a storehouse of latent memory traces inherited from people’s ancestral past that is shared with the entire human race.

Defense Mechanism

Psychological strategies used unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.

Repression

A defense mechanism whereby distressing thoughts, memories, or desires are kept out of conscious awareness.