Marketers Can Use One of Two Strategies: the First Strategy

question 24

Multiple Choice

Marketers can use one of two strategies: the first strategy uses Groupon and Living Social Deals, and the second strategy uses ads in newspapers, magazines, and on TV. The difference between these two types of marketing strategies is that the first one Targets consumers who are _______and the second one targets consumers who are ________.

• A)"passive receivers"; "active receivers"
• B)"active receivers"; "passive receivers"
• C)an older demographic; a younger demographic
• D)wealthy; disadvantaged

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Definitions:

Hyperfocus

A state of intense concentration or complete absorption with the task at hand, which can be beneficial for productivity but detrimental if it leads to neglect of other tasks.

Dichromat

A condition where a person has difficulty distinguishing between two colors due to a deficiency in one of the three types of cone cells in the retina.

Trichromat

An individual who has full color vision and can perceive all three primary colors, typically characteristic of normal human vision.

Colour Vision

The ability of the eye and brain to perceive and interpret various wavelengths of light as distinct colours.