Cost Per Action Refers to

question 48

Multiple Choice

Cost per action refers to

• A)a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
• B)a fixed amount of money paid to the site for every time a visitor clicks on the ad.
• C)a fixed percentage the site gets paid for placing the ad.
• D)a fixed amount of money paid to the site for placement of the ad.

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Definitions:

Non-Strategic

Decisions or actions taken without consideration of the competitive context or longer-term objectives.

Sequential Labor Negotiation

A process where labor negotiations or discussions are conducted in a series or sequence, typically one after another.

Commit Strategy

A decision-making approach where a company decides on and adheres to a specific course of action, even in the face of changing circumstances.

Disagreement Value

The worth or specific outcome that parties in a negotiation anticipate they could receive if they fail to come to an agreement and decide to pursue other options.