If You Wanted to Generate Brand Buzz for an Upcoming

question 42

Multiple Choice

If you wanted to generate brand buzz for an upcoming product using Twitter, what is the best way to use Twitter?

• A)Defend your brand aggressively on your Twitter account for happier customers.
• B)Create an account and tweet several times a day for a few weeks before releasing the product.
• C)Monitor other Twitter accounts for negative mentions of your brand.
• D)Create an account and generate followers through posting photos of the new product.

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Definitions:

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A persistent expression of esteem for the value of a person, but not necessarily an unqualified acceptance of all of the person’s behaviors.

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A psychotherapeutic approach developed by Carl Rogers focusing on the individual's self-perception, whereby therapy is tailored to the client's personal experiences and understanding.

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Empathy is the ability to understand and share the feelings of another person.