Based on Relative Competitive Scope (Broad Target to Narrow Target)and

question 121

Multiple Choice

Based on relative competitive scope (broad target to narrow target) and source of competitive advantage (lower cost to differentiation) , Porter's four generic business strategies are cost leadership, cost focus, differentiation focus, and:

• A)reactive.
• B)differentiation.
• C)diversification.
• D)service leadership.

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Definitions:

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