List the Three Phases of the Strategic Marketing Process and the Output

question 47

Essay

List the three phases of the strategic marketing process and the output report for each.

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Definitions:

Cash Dividends

Payments made by a corporation to its shareholders from its profits in the form of cash.

Outstanding Shares

The total number of shares of stock that are currently held by all shareholders, including share blocks held by institutional investors and restricted shares.

Beginning of the Year Balance

The amount of money or value of an account at the start of a fiscal year before any transactions have been accounted for.

Parent-Subsidiary Relationship

A corporate structure where one company (the parent) controls another company (the subsidiary) by owning a majority of its stock.