An Individual Enters a Website Page and It Starts Loading

question 15

Multiple Choice

An individual enters a website page and it starts loading. A bid request is sent out by the website publisher to potential advertisers saying "there is a 30-year-old French-Canadian male living in Montreal looking for airline tickets to Paris. How much are you willing to bid for being the only advertiser on this page?" Within Milliseconds, the website publisher receives bids from different advertisers. The Website publisher then analyzes who the highest bidder is and the winner is alerted and allowed to place the ad. This example leverages which concept?

• A)customized bidding response (CBR)
• B)personalized bidding responses (PBR)
• C)real-time bidding (RTB)
• D)fast-result bidding (FRB)

---

Definitions:

Paid-in Capital

The total amount of capital that a company has received from shareholders in exchange for shares of stock.

Retained Earnings

Profits that a company has earned to date, less any dividends or other distributions paid to shareholders.

Earnings Per Share

A financial ratio calculated by dividing a company's profit available to its common shareholders by the number of outstanding shares.

Outstanding Common Stock

Shares of a company that have been issued and are currently held by investors, excluding shares held by the company itself.