All of the Following Steps Are Part of the Planning

question 14

Multiple Choice

All of the following steps are part of the planning process used to develop an organization's advertising program EXCEPT:

• A)specify the advertising objectives.
• B)pretest the advertising.
• C)set the advertising budget.
• D)identify the target audience.

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Definitions:

Emotional Component

A part of attitudes and feelings that encompasses the emotional reactions one has towards an object, person, or situation.

Affect

The experience of feeling or emotion, which is an essential part of the process of an individual's interaction with stimuli.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.

Blood Pressure

A measure of the force exerted by circulating blood on the walls of blood vessels, critical for diagnosing and monitoring cardiovascular health.