Which of the Following Statements About Sales Tests Is True

question 13

Multiple Choice

Which of the following statements about sales tests is true?

• A)In a sales test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favourable attitude toward the product advertised.
• B)With sales tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C)With sales tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most inquiries are presumed to be the most effective.
• D)Sales tests involve studies such as controlled experiments and consumer purchase tests to measure actual purchases.

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Definitions:

Institutional Identity

The unique set of characteristics, values, and culture that defines an organization and distinguishes it from others.

Mission Statement

A concise declaration of an organization's core purpose and focus that informs its strategies, decisions, and operations to guide it towards its goals.

Core Competencies

Fundamental strengths or advantages of a business or organization that give it a competitive edge.

Organisational Resources

Assets, including human, financial, physical, and information resources, that an organization utilizes to achieve its objectives.