Within DuPont's Textile Fibre Department, There Is a Separate Product

question 17

Multiple Choice

Within DuPont's textile fibre department, there is a separate product manager for rayon, acetate, Orlon, nylon, and Dacron. Each product manager is responsible for selling to the various markets in which the textile could be used such as clothing, furniture, or floor coverings. Its other product divisions have similar structures. DuPont uses __________to organize the company.

• A)geographical grouping
• B)product line grouping
• C)matrix organization
• D)functional grouping

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Definitions:

Midpoint Method

A technique used in economics to calculate the elasticity of demand or supply between two points on a curve by using the average of the initial and final quantities and prices.

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The overall plan and direction of a company to achieve its long-term goals and sustain competitive advantage.

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A plan of action or series of decisions that helps a company achieve its business goals and objectives.