For Marketers, the Primary Objective of a Premium Is To

question 178

Multiple Choice

For marketers, the primary objective of a premium is to:

• A)increase trial and retaliate against competitors' actions.
• B)encourage present customers to buy more; minimize brand switching behaviour.
• C)encourage customers to return frequently or to use more of the product, and to build goodwill.
• D)encourage new product trial.

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Definitions:

Environmental Problems

Issues affecting the natural environment, often caused by human activity, such as pollution, climate change, and biodiversity loss.

Property Rights

Legal rights that delineate the ownership and utilization of resources, including the right to transfer, use, or exclude others from use.

Profit Maximization

The process by which a business seeks to achieve the greatest possible profit with the least possible cost and risk.

Industrial Waste

Waste produced by industrial activities, including chemicals and by-products that can be hazardous to the environment and human health.