Canada Place Took Another Approach to User-Generated Media

question 75

Multiple Choice

Canada Place took another approach to user-generated media. It sponsored the "Canadian Experience Contest." Consumers were asked to create 60-second videos about what makes Canada great and what they love about being Canadian. The goal was to create more Canadian experiences at Canada Place. Which aspect of user-generated media is Canada Place generating?

• A)Make a duplicate copy of user-created media and market it as your own.
• B)Create own advertising.
• C)Sponsor an actual contest for users to create media.
• D)Allow users to create their own content and share it.

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Definitions:

Cellular Respiration

The process by which cells convert glucose and oxygen into energy, carbon dioxide, and water, releasing energy to power cell functions.

Photosynthesis

The process by which green plants, algae, and some bacteria transform light energy into chemical energy stored in glucose, using carbon dioxide and releasing oxygen.

Own DNA

Refers to the self-replicating material present in nearly all living organisms as the main constituent of chromosomes, holding genetic information.

Gap Junctions

Specialized intercellular connections between a multitude of animal cell-types that permit the direct transfer of ions, molecules, and electrical impulses through regulated pores.