Reference: 16-03 Figure 16-4

question 201

Multiple Choice

Reference: 16-03
Figure 16-4

-In Figure 16-4 line, the element of the promotion mix that plays a small role in the post-purchase stage is labelled 'C.' This refers to:

• A)advertising
• B)sales promotion
• C)public relations
• D)communication

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Definitions:

Lease

A secured arrangement whereby possession of the goods goes to the lessee, while the title to the goods remains with the lessor.

Interest

Money paid at a particular rate for the use of borrowed money, or the right or share someone has in a given asset or wealth.

Fee Simple

The most complete ownership interest one can have in real property, with the absolute right to use it, dispose of it, and inherit it, subject only to government restrictions.

Joint Tenants

A form of co-ownership where two or more persons hold equal shares of a property, with a right of survivorship if one owner dies.