A New Facebook Campaign by Pepsi Attempts to Inform Consumers

question 121

Multiple Choice

A new Facebook campaign by Pepsi attempts to inform consumers about the features of their new energy drink to spur their interest. Essentially, Pepsi is trying to:

• A)increase the consumer's desire to learn about some of the features of the product or brand.
• B)increase the consumer's ability to recognize and remember the product or brand name.
• C)increase the consumer's appraisal of the product or brand on important attributes.
• D)create a favourable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.

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Definitions:

Nominal

A type of data that represents categories without any intrinsic order or ranking among them.

Level Of Measurement

Refers to the different ways in which variables or data points can be quantitatively and qualitatively categorized.

Frequency Distribution

An overview or tabulation of a dataset that shows the number of individuals or occurrences in each non-overlapping category or class range.

Sample

A subset of individuals or observations selected from a population for the purpose of analysis.