Figure 14-1 -A Variety of Terms Are Used for Marketing Intermediaries. They

question 276

Multiple Choice

Figure 14-1

-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "A," would be __________.

• A)middleman
• B)wholesaler
• C)distributor
• D)retailer

---

Definitions:

Natural Resource

Assets that occur in nature, such as minerals, forests, water, and land, which can be utilized for economic benefit or commercial value.

Impaired Goodwill

A condition where the market value of goodwill, an intangible asset, falls below its recorded cost on the books, leading to a necessary write-down or adjustment.

Amortization

The process of spreading out a loan or intangible asset cost over a fixed period, affecting a company's financial statements.

Economic Life

The expected period during which an asset remains useful to the owner or within an economy.