Assume a New Electric Automobile Is Developed That Performs Much

question 17

Multiple Choice

Assume a new electric automobile is developed that performs much like gasoline except that it doubles a car's miles-per-gallon. However, electricity costs two and one-half times as much as gasoline. Why do you think such a new product might fail?

• A)insignificant point of difference
• B)poor product quality
• C)poor execution of the marketing mix

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Definitions:

Google Photos

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Audacity

An open-source digital audio editor and recording application software, available for multiple operating systems.

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