Marketing Researchers Could Ask Consumers If They Would Prefer to Serve

question 66

Multiple Choice

Marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches, plastic bottles with screw-on caps, or individual easy-open boxes. When the consumers tell the researcher which package concept they prefer, they are taking part in which stage of the new-product process?

• A)business analysis
• B)idea generation
• C)development
• D)concept testing

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Definitions:

Objective Reality

The concept of an existence or truth that is independent of personal views, interpretations, or emotions.

Immanent Justice

The view that retribution for wrongdoing is a direct consequence of the wrongdoing.

Preoperational Period

A stage in Piaget's theory of cognitive development, where children (ages 2-7) begin to engage in symbolic play and struggle with logic.

Focus

Concentration on a particular task or subject.