Calvin Is Creating the Marketing Mix for a New Type

question 196

Multiple Choice

Calvin is creating the marketing mix for a new type of apple sauce. Which four Ps are the most important for him?

• A)product, place, distribution, and advertising.
• B)personnel, priorities, placement, and profits.
• C)product, promotion, price, and place.
• D)promotion, product, personnel, and place.

---

Definitions:

Advertising Message

The core idea or theme conveyed in an advertising campaign to persuade or inform potential consumers about a product or service.

Independent Variable

A factor or condition that is manipulated in an experiment to determine its effect on a dependent variable.

Dependent Variable

In an experiment or study, it's the variable being tested and measured, which is expected to be influenced by another variable (the independent variable).

Dependent Variable

A variable in a scientific experiment that changes in response to the manipulation of the independent variable.