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The Three Inputs for Calculating Customer Lifetime Value Are Average

question 40

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The three inputs for calculating Customer Lifetime Value are Average Annual Sales, Expected Lifetime and Forecasted Profits.


Definitions:

Economies of Scale

Refers to the cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.

Consent Decrees

Legal agreements that settle a dispute between two parties without admission of guilt but with an agreement to stop the contested activities.

Marginal Revenue

The additional earnings obtained from selling one more unit of a product or service.

Demand Schedule

A table that shows the relationship between the price of a good and the quantity demanded.

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