In the Spotlight on Small Business Box in the Chapter

question 168

Multiple Choice

In the Spotlight on Small Business box in the chapter, Amy Scherber of Amy's Bread has found that success in her business is:

• A)almost completely dependent on widespread advertising that can reach many consumer groups.
• B)entrepreneurs such as herself have no time for promotional efforts and should outsource all promotion to specialty firms.
• C)based on building personal relationships with customers, the media, and the community are important in building her business.
• D)Securing government contracts that require little promotional effort or costly expenditures to public relations firms.

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Definitions:

Emotional Experiences

Refers to the complex reactions, encompassing a wide range of feelings, thoughts, and physiological changes, that individuals have in response to stimuli or situations.

James-Lange Theory

A hypothesis positing that the experience of emotion is preceded by physiological arousal.

Two-factor Theory

A theory suggesting that emotional experiences arise from a combination of physiological arousal and a cognitive label for that arousal.

Snakes

Limbless, elongated reptiles belonging to the suborder Serpentes, known for their slithering movement.