The Concept of Being "Substantial and Profitable" as a Prerequisite

question 1

Multiple Choice

The concept of being "substantial and profitable" as a prerequisite for market segmentation refers to the fact that:

• A)the customers in the segment should react similarly and positively to the firm's offering.
• B)segments should be accessible to the firms through persuasive communications and product distribution.
• C)segments should be distinct from one another for the firm to be able to design products or services to meet their needs.
• D)segments and their buying power should be high enough to generate substantial returns from the market.
• E)segments should overlap each other to a great extent to facilitate the easy support of
• Marketing mix activities.

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Definitions:

Fossils

The preserved remains or impressions of organisms from the past, typically found in sedimentary rock.

Scratch Marks

Linear erosional features on rock surfaces, often caused by the movement of glaciers or other sediment-laden flows.

Plate Boundaries

The edges where two tectonic plates meet, which can lead to geological phenomena such as earthquakes, volcanic activity, and the formation of mountain ranges.

Divergent

Pertains to tectonic plate boundaries that move away from each other, leading to the creation of new crust as magma rises to fill the gap.