A Strategy Through Which a Firm Targets Several Market Segments

question 2

Multiple Choice

A strategy through which a firm targets several market segments with a varied offering for each is called:

• A)differentiated segmentation.
• B)behavioural segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

---

Definitions:

Sedentary Lifestyle

A lifestyle characterized by a lot of sitting or lying down, with very little to no exercise, often leading to health problems.

Low-Calorie Diet

A dietary plan that reduces calorie intake below daily requirements to promote weight loss, emphasizing nutrient-dense foods.

Activity Level

A measure of the physical and mental activity engaged in by an individual, often used to assess energy expenditure or health status.

Healthy People 2020

A set of objectives set forth by the U.S. Department of Health and Human Services aimed at improving the health of all Americans over a decade.