Kooky Is a Company That Sells Clothes

question 36

Multiple Choice

Kooky is a company that sells clothes.It has three different retail store formats to serve the varied needs of diverse fashion segments.This is an example of:

• A)differentiated segmentation.
• B)behavioural segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Progressive Tax

A taxation system where the tax rate increases as the taxable amount increases, typically structured to impose a heavier tax burden on higher-income earners.

Taxable Income

The portion of income that is subject to taxation after all allowances, deductions, and exemptions are factored in.

Total Tax

The sum of all the taxes levied by different levels of government on an individual or business.

Marginal Tax Rate

The rate at which the last dollar of income is taxed, indicating the impact of an additional dollar of income on the amount of taxes owed.