The Company First Promoted the New Model as a Super

question 35

Multiple Choice

The company first promoted the new model as a super luxury car for the premium segment.This is called:

• A)brand repositioning.
• B)positioning.
• C)perceptual mapping.
• D)mass marketing.
• E)micro marketing.

---

Definitions:

Ludus

A style of love that emphasizes playfulness, flirtation, and non-commitment in romantic relationships.

Metacommunication

Verbal or nonverbal communication about communication.

Intimacy

A close, familiar, and usually affectionate or loving personal relationship with another person.

Competitive

Characterized by a desire to win or be more successful than others, often involving rivalry and a drive to excel or achieve superiority.