A Toothpaste Manufacturing Company Segments Its Target Population Based on the Four

question 28

Multiple Choice

A toothpaste manufacturing company segments its target population based on the four characteristics that it believes a customer requires: economic worth, medicinal value, cosmetic use, and taste.This is an example of:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)loyalty segmentation.
• E)psychographic segmentation.

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Definitions:

Knowledge-Based Economy

An economy where growth is primarily driven by the production, distribution, and use of knowledge and information.

Competition Bureau

A government agency responsible for enforcing antitrust or competition laws to prevent monopolistic practices and maintain fair competition in the market.

Sale of Goods Act

Legislation that governs the sale of goods, defining obligations, rights, and warranties between buyers and sellers.

Fit for Purpose

The standard that ensures a product or service meets its intended use and satisfies customer requirements.