Magas Is a Business Information Service Provider That Helps Companies

question 87

Multiple Choice

Magas is a business information service provider that helps companies by dividing the consumer market into different consumer segments.One such segment consists of neighbourhoods that are populated by super-rich families.People in this segment are more likely to take cruise ship vacations and store money in offshore banks.This is an example of:

• A)differentiated segmentation.
• B)behavioural segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Habituation Method

A research technique used in cognitive psychology to study the response patterns to stimuli, based on the principle that familiarity leads to a decrease in response.

Recognition

The identification of something or someone as having been previously seen, heard, or known; in psychology, it refers to recalling information from memory.

Visual Preferences

Visual preferences relate to an individual's tendency to favor certain visual stimuli over others, which can influence attention, learning, and emotional responses from infancy through adulthood.

Language Development

Describes the method through which young children learn to comprehend and express language in their early years.