Which of the Following Holds True for the Term Brand

question 47

Multiple Choice

Which of the following holds true for the term brand loyalty?

• A)It refers to the mental links that consumers make between a brand and its key product attributes.
• B)It refers to a set of human characteristics associated with a brand, which has symbolic or self-expressive meanings for consumers.
• C)It refers to the relationship between a product or service's benefits and its cost.
• D)It refers to a situation that occurs when a consumer buys the same brand's product or service repeatedly over time rather than buying from multiple suppliers within the same category.
• E)It refers to the measurement of the number of customers in a market who are familiar with a
• Brand and what it stands for.

---

Definitions:

Family Businesses

Businesses owned and operated by multiple family members, often passed down through generations.

Formal Business Plan

A comprehensive document that outlines the strategic direction, goals, and operational plans of a business.

Action

The act or process of doing something, typically to achieve an objective or accomplish a goal, often requiring decision-making and initiative.

Practice

The repeated exercise or application of an activity or skill to achieve proficiency.