The Last Stage in the Development of Any Advertising Campaign

question 162

Multiple Choice

The last stage in the development of any advertising campaign is

• A) creating the advertising platform.
• B) developing the media plan.
• C) creating the advertising message.
• D) evaluating the effectiveness of advertising.
• E) defining the advertising objectives.

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Definitions:

Zygote

The initial cell formed when two gamete cells are joined by means of sexual reproduction; the earliest developmental stage of the embryo.

Fetus

The developing human organism from 9 weeks after conception to birth.

Anxious Children

Children who experience higher than normal levels of anxiety and fear, affecting their daily functioning.

Fearful

Feeling afraid or anxious; the emotional response to perceived threats or danger.