A Retailer Engaged in Direct Marketing Would Probably Select Television

question 117

Multiple Choice

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of:

• A) lower costs of selling.
• B) easier financial transactions.
• C) a superior ability to demonstrate the product.
• D) a superior ability to offer the product at a lower price.
• E) a decreased cycle time.

---

Definitions:

Pessimistic Explanatory

A tendency to explain negative events as being prevalent, unchangeable, and indicative of personal failure.

Defeat

The state of having lost a competition or battle, or failing to achieve success.

Increased Effort

The act of dedicating more energy or work towards achieving a particular goal or task.

Depressed

A state of low mood and aversion to activity that can affect a person's thoughts, behavior, motivations, feelings, and sense of well-being.