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Scenario 13.2 Use the Following to Answer the Questions

question 126

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Scenario 13.2
Use the following to answer the questions.
Star Supplies Inc. manufactures commercial-grade floor cleaners, such as vacuums and floor polishers. The firm has recently begun manufacturing other janitorial-related product lines, such as paper products and chemical cleaners. Star Supplies distributes its products in two ways. It sells its vacuum, floor polisher, and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region. Also, Star has a list of large businesses that it distributes to directly, on an as-needed basis. These businesses keep very little inventory and purchase janitorial supplies in small quantities. Recently, Star has decided to add two new service product lines paper shredding and a uniform rental service. Clint Rodriguez, the marketing manager, is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses. Star has the choice of marketing the paper shredding service to their large business clients, by picking up the paper as they drop off the other janitorial supplies, or they can buy a small paper shredding business and market to both large and small business customers. With regard to the uniform rental service, Star can either pick up and deliver the uniforms to the small businesses themselves, or contract that out to a third party.
-Refer to Scenario 13.2. Which of the following is Star Supplies Inc. most likely using to market its vacuum, floor polisher, and janitorial supplies to its small business customers?

Definitions:

Structurally Unemployed

Describes individuals who are unemployed due to a mismatch between their skills and the jobs available, often because of technological change or fundamental shifts in an economy.

Pay Cut

A pay cut is a reduction in an employee’s salary or wages, often implemented by employers to reduce costs during financial hardships or organizational restructuring.

Imports

Goods and services bought from foreign countries for domestic consumption or use.

Rate of Inflation

The measurement of how rapidly the general price level of goods and services escalates, which in turn, reduces the purchasing strength.