After an Organization Has Determined Which of the Many Segmentation

question 28

Multiple Choice

After an organization has determined which of the many segmentation variables it will use, the next Step in the target market selection process is:

• A) evaluating each of the relevant market segments.
• B) selecting the specific target markets.
• C) reviewing the appropriate marketing strategy.
• D) analyzing the interaction between segmentation variables.
• E) developing market segment profiles.

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Definitions:

Sales

A measure of the total amount of goods and services sold by a company in a specific period.

Coefficient Of Determination

A statistical measure that explains how much the variance of one variable explains the variance of the second variable.

Dependent Variable

A variable in statistical modeling whose value is influenced or predicted by one or more other variables.

Independent Variable

A variable in an experiment or model that is manipulated to observe its effect on a dependent variable.