When a Business Has a Relatively Small Number of Customers

question 124

Multiple Choice

When a business has a relatively small number of customers, a preferred method of forecasting is

• A) regression analysis.
• B) trend analysis.
• C) the Delphi technique.
• D) a market test.
• E) a customer forecasting survey.

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Definitions:

Constant Payments

A fixed amount of money paid periodically in a loan agreement or financial investment, such as in an annuity or mortgage.

Interest

A fee levied for the use of borrowed money, frequently expressed in terms of an annual percentage rate.

Annuity Due

An annuity in which the payments are made at the beginning of each period, as opposed to at the end.

Present Value

The value today of a future payment or series of payments, discounted at a specified interest rate.