The Use of Land Lines Is Declining, Causing It to Be

question 48

Multiple Choice

The use of land lines is declining, causing it to be more difficult for market researchers to .

• A) conduct personal interviews
• B) gain rapport through direct interaction
• C) conduct purchase diary surveys
• D) in-home interviews
• E) use phone surveys to collect a random sample

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Definitions:

Future

The time or a period of time following the moment of speaking or writing; time regarded as still to come.

Digital Infrastructure

The foundational digital networks, services, and technologies that support the functioning of a modern, digital society.

Presence

The state or fact of existing, occurring, or being present in a place or thing.

Knowledge Management

The process of creating, sharing, using, and managing the knowledge and information of an organization.