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Business Reply Card
A pre-addressed and prepaid postcard or form included with a mailing, allowing the recipient to respond easily to the sender.
Stimulus-Response Selling
A sales technique based on the premise that specific stimuli can elicit predictable responses from customers, guiding them towards a purchase.
Cold Canvassing
A sales technique involving unsolicited contact with potential customers who had no prior interaction with the salesperson.
Personal Selling Process
A series of steps salespeople follow when selling, which includes prospecting, making contact, presenting, handling objections, closing, and follow-up.
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