Which of the Following Marketing Management Concepts Is Most Likely

question 44

Multiple Choice

Which of the following marketing management concepts is most likely to lead to marketing myopia?

• A)the customer-driven marketing concept
• B)the customer-driving marketing concept
• C)the societal marketing concept
• D)the selling concept
• E)the production concept

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Definitions:

Trip to India

A journey or visit to the South Asian country known for its diverse culture, history, and landscapes.

Independent

Not influenced or controlled by others in matters of opinion, conduct, etc; self-governing.

Deck

A structure of planks or platforms, typically outdoors, connected to a building; or, in card games, a complete set of cards.

Distribution

The way in which values of a variable or group of variables are spread or dispersed across a set of data.