The Selling Concept Holds That ________

question 12

Multiple Choice

The selling concept holds that ________.

• A)consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort
• B)a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
• C)consumers will favor products that are available and highly affordable
• D)achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
• E)consumers will favor products that offer the most in quality, performance, and innovative features

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Definitions:

Defective Product

is a product that fails to meet safety standards or does not operate as advertised, potentially causing harm to consumers.

Purchased

Acquired by paying money or its equivalent; bought.

Strict Liability

A legal principle where someone is held responsible for damages or loss, regardless of fault or intention, often applied in product liability cases.

Reasonable Standard

A benchmark in law and ethics for what is considered acceptable behavior, judged from the perspective of a reasonable person.