Which Sustainable Marketing Principle Emphasizes Building Long-Run Consumer Loyalty and Relationships

question 16

Multiple Choice

Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships?

• A) sense-of-mission marketing
• B) innovative marketing
• C) customer value marketing
• D) consumerist marketing
• E) differential marketing

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Definitions:

Marital History

A record or account of an individual's past marriages, including any divorces, separations, or widowed status.

Homogamy

The practice or tendency to marry someone who is similar in cultural background, social status, religion, ethnicity, or age.

Personal Characteristics

Attributes or features that define an individual’s unique personal identity, including traits, habits, and talents.

Marital Success

The achievement of fulfilling, satisfying, and sustainable relationships within marriage, often measured by factors like longevity, happiness, and partnership strength.