Typically,customer Information Is Buried Deep in Separate Databases,plans,and Records of Many

question 59

Multiple Choice

Typically,customer information is buried deep in separate databases,plans,and records of many different company functions and departments.To overcome such problems,which of the following should you use?

• A)online market research tools
• B)integrated marketing system
• C)customer relationship management
• D)internal company databases
• E)mass marketing approach

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Definitions:

Basic Psychological Needs

Fundamental requirements for psychological well-being, often including autonomy, competence, and relatedness.

Process Theories

Theories that focus on understanding how specific processes contribute to the motivation, behavior, and performance of individuals.

Maslow's Need Hierarchy

A theory in psychology that categorizes human needs into a hierarchical structure, from basic physiological needs to self-actualization.

McClelland's Theory

A psychological theory that categorizes human motivation into three types: the need for achievement, the need for affiliation, and the need for power.