Attitudes Are More Likely to Predict Consumers' Behavior When

question 74

Multiple Choice

Attitudes are more likely to predict consumers' behavior when:

• A) the consumers are not emotionally attached to the product.
• B) the consumers are knowledgeable about the object of the attitude.
• C) the consumers' cognitive involvement and elaboration are low.
• D) the consumers are exposed to an advertising message but do not actually try the product.
• E) the consumers' affective involvement is low.

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Definitions:

Methyl Chloride

A chemical compound with the formula CH3Cl, known for its use in industrial processes as a solvent and in organic synthesis.

Lewis Structure

A representation of molecules showing how the valence electrons are arranged among the atoms in the molecule, including any lone pairs of electrons.

Bromine

A chemical element with symbol Br and atomic number 35, known for its reddish-brown color and presence in many organic and inorganic compounds.