Bill Suffers from Athlete's Foot but Is Skeptical of Getting

question 85

Multiple Choice

Bill suffers from athlete's foot but is skeptical of getting himself treated. After watching an advertisement for a particular athlete's foot treatment that depicts a famous professional footballer being successfully treated, Bill changes his mind and decides that this treatment will be effective. This is an example of simple beliefs based on:

• A) explanation from affective deliberation.
• B) the truth effect elaboration.
• C) explanations from an endorsement.
• D) associative messages of a brand.
• E) body feedback elaboration.

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Definitions:

Consumer Surplus

The disparity between the amount consumers are prepared to spend on a good or service and the actual price they incur.

High-End Wok

A premium quality wok designed for superior cooking performance, often made with high-grade materials and targeting upscale markets.

No-Name Brand

Products that are sold without a brand name, often at a lower price compared to branded products.

Producer Surplus

The difference between the amount that producers are willing and able to sell a product for and the actual amount they do sell it for.