Brenda Is an Interior Designer

question 24

Multiple Choice

Brenda is an interior designer. Before buying products for interior furnishing, she gathers information about the products manufactured by a company and then moves on to the next company's products. In this scenario, Brenda is:

• A) searching by brand.
• B) influenced by product placement.
• C) subjected to subliminal perception.
• D) engaged in preattentive processing.
• E) involved in selective perception.

Recognize the treatment and impact of sunk costs in decision making.

Identify examples of cognitive biases in post-decision evaluations.

Understand the concept of perceptual organization and how it influences the perception of elements as part of a whole.

Grasp the principles of gestalt psychology in the context of visual perception.

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Definitions:

McClelland

Refers to David McClelland's theory on the three types of motivational needs - achievement, affiliation, and power - influencing human behavior.

Principal Needs

Refers to the fundamental requirements or essential priorities that guide decision-making and activities within an organization or project.

Herzberg's Findings

The results from Frederick Herzberg's research which identifies factors causing satisfaction and dissatisfaction in the workplace, leading to the motivation-hygiene theory.

Factors Of Motivation

The various psychological and physiological factors that drive individuals to act or behave in a certain manner.