A Consumer May Have a Bad Experience with a Product

question 20

Multiple Choice

A consumer may have a bad experience with a product or service and decide not to purchase it again. In operant conditioning terms, this is known as:

• A) a utilitarian reaction.
• B) punishment.
• C) compliance.
• D) a hedonic purchase.
• E) a null response.

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Definitions:

Heredity

The genetic transfer of mental or physical features from parents to their offspring across generations.

Genetics

The branch of biology that deals with heredity and the variation of inherited characteristics in living organisms.

Human Development

The scientific study of the changes that occur in people as they age from conception until death.

Career

The sequence and nature of one's work roles and activities over a period of time, often reflecting personal skills and interests.