When There Is No Objective Standard, We Often Turn to Others

question 347

Multiple Choice

When there is no objective standard, we often turn to others in an effort to evaluate our actions, feelings, or abilities. This is known as

• A)social exchange.
• B)social comparison.
• C)cognitive dissonance.
• D)compliance.

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Definitions:

Sales Promotions

Short-term incentives aimed at encouraging the purchase or sale of a product or service.

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The activity or profession of producing advertisements for commercial products or services.

IMC Manager

A professional responsible for managing Integrated Marketing Communications, ensuring consistent messaging across all marketing channels and strategies.

Customer Loyalty

The tendency of consumers to continue buying from the same brand or company over time, often due to satisfaction, convenience, or perceived value.