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In a typical model of a customer's decision process, which of the following is NOT part of the pre-purchase stage?
Ingredient Cost
The cost of raw materials used to produce a product or dish.
Management Process
The application of planning, organizing, staffing, leading, and controlling to the achievement of objectives.
Illiteracy
The inability to read and write, affecting an individual's ability to participate fully in society and the workforce.
Productivity
A measure of the efficiency of a person, machine, system, or industry in converting inputs into useful outputs.
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