Marketing Strategy Is Built On

question 45

Multiple Choice

Marketing strategy is built on:

• A)segmentation
• B)positioning
• C)targeting
• D)all of the above
• E)a & b only

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Definitions:

Cable Television

A system of delivering television programming via coaxial cables to subscribers.

Airwaves

The invisible electromagnetic spectrum used for transmitting radio and television signals through the atmosphere.

Radio Broadcasting

The transmission of audio programs to the public through radio waves.

Sound Recording

The process or art of capturing audio performances, sounds, or music onto a storage medium for later playback.