A __________ Is a Group of Buyers Who Share Common

question 46

Multiple Choice

A __________ is a group of buyers who share common characteristics, needs, reasons to purchase, __________ and __________.

• A)target market; income levels; age
• B)market segment; purchasing behaviour; consumption patterns
• C)target market; consumption behaviours; geographic area
• D)market segment; physical features; education levels
• E)potential market; hobbies; religious beliefs

---

Definitions:

Mutual Mistake

The result of an error by both parties about a material fact, i.e., one that is important in the context of a particular contract.

Fraudulent Misrepresentation

The act of intentionally making false statements to induce another party to enter into a contract, resulting in harm or damage.

Intentional Misrepresentation

Deliberate false statement by one party aimed at getting another party to enter into an agreement.

Mutual Mistake

An error made by both parties in a contract that can render the agreement void.